Kirk Law Office
Kirk Law Office is a small real-estate, wills and estate law firm representing the Ottawa region. Previously known as Michael J. Farrell & Associates, Leslie J. Kirk came to us after purchasing the firm, hoping to shed the old and push to the future with a new name and a new brand. The goal was not only to stand out from the corporate look of her predecessor but also from other competing firms and attract a new breed of customers.
Our mandate for the new brand consisted of naming the company, studying its history and its goals and create a visual identity that represented the young and fresh service approach Leslie provides. Creating this was not easy. It is easy to fall into the boring and simple pattern of the typical law firm identity. In fact we wanted to do quite the opposite by doing something unique and unconventional in the law scene.
We represented the firm’s personality with a calligraphic style logotype. Final sign-off of important papers and contracts is ultimately the firm’s feature product, so we brought it to the foreground. We portrayed something classy and elegant with the beautiful handwriting in timeless colours of black and white.