Science of Hearing

Project Description

This project involved consultation and graphic design, with a full rebranding exercise. Capital Hearing Clinic was changed to Capital Audiology with a new logo, new look and new tagline.

The choice to use the tuning fork as branding imagery was to show that Capital Audiology understands the science of hearing and that their goal is to educate their clients about the right solution.

Client’s Goals

The client’s goal was to have a new and modern identity that would target a wide-ranging audience, from seniors to a younger crowd, who are either in need of hearing aids themselves or are looking to help their loved-ones in selecting the right one. The client didn’t want to be represented as yet another company trying to sell the latest models available in hearing aids, hence the focus on the science of hearing.


“Cayenne Creative is a unique and energetic company. Their endeavours have exceeded all our expectations in originality, design and customer care. They are a personable team of professionals; from the initial consultation to the finished product; always energetic and enthusiastic with OUR ultimate goals always at the forefront. We are excited to continue working with them. Thank you Cayenne Creative!”

– Eric McKeown, President, Capital Audiology

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